Selected discipline · 02
Social & Brand
Systems that turn expertise, product proof and editorial judgment into a consistent public presence.
For education and commercial interiors, I created an always-on content structure that made the brand useful, credible and visually coherent.
The system sustained audience engagement and visibility while giving every post a clear role within the broader brand story.
I identified two critical information gaps in the customer journey: choosing the right school furniture before purchase, and maintaining materials correctly after renovation. I translated technical knowledge and product information into two practical catalogs that support decision-making, reduce uncertainty and strengthen the brand’s role as a long-term partner.
Project 01
School renovations involve different boards, finishes and furniture materials, each requiring specific care. Incorrect cleaning can damage surfaces and increase long-term maintenance costs.
I created a practical cleaning manual that translates technical requirements into clear instructions for clients. By extending support beyond project completion, the manual positions the company as a knowledgeable and responsible partner—not simply a renovation contractor. It reinforces professional credibility, improves the after-sales experience and helps clients protect the long-term value of their spaces.
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Project 02
Student desks and chairs are one of the company’s key product categories, but comparing models, specifications and configurations can be time-consuming for clients.
I developed a dedicated catalog that organizes the product range into a clear and visually consistent selection tool. It enables clients to compare options more efficiently while supporting smoother sales conversations. From a branding perspective, the catalog strengthens the company’s specialization in school furniture, creates a consistent customer experience and turns product information into a practical tool for decision-making and conversion.
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